Benefits of Email Marketing

We believe small organizations are increasingly turning to email marketing as a means to communicate with
their customers, clients and members. Key benefits that drive adoption of email marketing include the
following:
• Targeted. Email marketing enables organizations to tailor messages to specific audiences and enables
recipients to respond through links to websites.
• Timely. The cycle from concept through design and execution for email marketing is much shorter
than direct mail because there is no need to print and mail. Reducing cycle time allows organizations to
rapidly respond to market conditions and opportunities.
• Efficient. Email marketing combines low cost with measurable responses leading to an attractive
return on investment.